Professional Digital Marketing Program (PDMP)
About Course
Start Your Career in Digital Marketing in Just 6 Weeks
This program is designed to take you from zero to a professional level with real practical experience.
✔ Learn how to run real campaigns
✔ Work as a freelancer and get clients
✔ Build and grow your own brand
✔ Understand data and performance
What You Will Learn:
- Digital Marketing Fundamentals
- Social Media Marketing
- Paid Ads (Meta & TikTok)
- Google Ads
- Analytics & KPIs
- Website & Landing Pages
🟢 Module 1: Digital Marketing Fundamentals
Level: Beginner
Lessons:
- Introduction to Digital Marketing
- Market Analysis & Competitor Research
- Target Audience & Customer Persona
- Customer Journey
🟢 Module 2: Social Media Marketing
Level: Beginner → Intermediate
Lessons:
- Branding & Brand Identity
- Content Creation
- Writing Content That Sells
- Content Planning & Strategy
- Page Management
🟢 Module 3: Paid Advertising (Meta Ads)
Level: Intermediate
Lessons:
- Business Manager Setup
- Campaign Structure
- Campaign Objectives
- Audience Targeting
- A/B Testing
- Campaign Optimisation
- Reading Ads Performance
🟢 Module 4: Google Ads
Level: Intermediate
Lessons:
- Introduction to Google Ads
- Search Ads
- Display Ads
- Keyword Research
- Quality Score
- Optimisation & Cost Reduction
🟢 Module 5: Analytics & Performance
Level: Advanced
Lessons:
- Understanding KPIs
- ROAS, CPA, CAC, LTV
- Campaign Analysis
- Reporting & Dashboards
🟢 Module 6: Website & Landing Pages
Level: Beginner → Intermediate
Lessons:
- Domain & Hosting Basics
- Building Your Website
- Creating Landing Pages
- Conversion Optimisation
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- Duration: 6 Weeks
- Live Training: 18 Hours
- 100% Practical
- Professional Certification (PDMP)
- Recorded Sessions Access
- Lifetime Access to Course Materials